Illuminate Sustainable GrowthNew Possibilities with nova Intelligence

Take a deep breath. eCommerce marketing just got so much easier.

Power is the most advanced Performance Marketing firm in the U.S.

Power Digital is the #1 independent media buyer in the US.

Meet nova Intelligence

The first marketing intelligence application that empowers marketers with the information they need to scale, within minutes.

With an enormous amount of data at your fingertips and no clear roadmap on how to use it, decision making has become… complicated.

With data-powered transparency, our people are enabled to make meaningful growth decisions with confidence.

Built for performance marketers, by performance marketers to simplify the future of performance marketing.

Forecast

Cohort

Customer Insights

Coming Soon...

With nova Intelligence Forecasting, our clients can experience instantaneous results. By inputting channel summaries, historical spending, and budget scenarios, they receive immediate forecasts that predict future revenue against spend based on our trained model.

Features

Speed

nova Forecasts speeds up the ability to assess market demand, identify potential growth opportunities, and allocate resources effectively.

Scale

nova Forecasts models to generate projections that guide strategic decision-making that focus on scale.

Impact

nova Forecasts models empower businesses to make informed decisions regarding the feasibility and profitability of new ventures.

Frequently Asked Questions

Understanding your business: First, Our strategists dive into business goals, existing customer DNA, products, and challenges.
Access to first-party data: Next, our platform will safely import and analyze your brands first-party data.
Growth revealed: Finally, a clear path is unlocked. nova Intelligence leverages AI and machine learning to translate data automatically into a clear, actionable marketing strategy.

Hi (Insert name),
I recently learned about an awesome new technology launched by Power Digital that I think could help (insert brand name). Their new tech, nova Intelligence, is the first marketing intelligence application that empowers marketers with the information they need to scale, within minutes.

The intelligence platform is part of their appraisal, and complimentary.

Here is what they say it can do for an eCommerce business:

delivers critical information marketers don"t currently have.
fills in the gaps so marketers are not making assumptions that will set them back in their growth. (ie. assuming LTV, assuming customer DNA, etc.)
de-escalates risk-with a data-backed plan, marketers can sleep better at night knowing they are on the right path

Think it"s worth a call?

Hear it from our team

Power Digital's nova ecosystem is designed to efficiently provide our teams and clients with meaningful insights, understanding and resources to better identify growth opportunities across the broad landscape of performance marketing channels. Every nova application is powered by the data and technology required to be successful in this 21st century marketplace.

Michael Murray,
Chief Product Officer

I use both the cohort tool and the forecasting tool in all of my opportunity analyses. This has enabled me to identify opportunities through the lens of total business health rather than in a channel-specific silo. Additionally, the scenario planning feature in forecasts has been instrumental in delivering quick scenarios for different budget amounts which helps when executing net new channels for growth.

Clancy Orantes
Strategic Solutions

I've seen firsthand the impact this application can have on brands bottom line. Recently, I worked with a brand that had a very clear understanding of their customer (niche) and seemed to have a sophisticated marketing plan to match, but ultimately they were hitting some growth plateaus. Through the nova Intelligence appraisal, we were able to identify an entirely new audience that was a valuable current customer and untapped in their current marketing strategy / spend.

Austin Randall,
nova Analyst

What do you have to lose?

Connect with our team of marketing experts to learn more + possibly, unlock a whole lot of growth.