B2B digital marketing that speaks to the human behind the brand.

The Power Digital B2B audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current marketing efforts and your sales funnel to develop a deep understanding of your B2B marketing strategy and where improvements can be implemented. Specific elements of evaluation include visitor behavior, pipeline analysis, channel attribution, nurturing and automation, and existing content materials. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your funnel and grow your business.

Lead generation is the process of attracting prospects to your company and converting them into interested customers. This could include job applications, blog posts with web forms, collecting registration information for live events, and other online content containing visitor information. Gathering specific information about visitors in this way allows us to identify interest in what your company is offering so you can follow up with them. If a visitor inputs their contact information to receive access to a whitepaper your company published, you can follow up on this lead with information about a relevant service you provide.

A buyer persona is a semi-fictional representation of your ideal customer. The development of these personas is based on market research and real data from your existing customers. Our team then extrapolates the data to find patterns and create detailed personas highlighting the customer’s needs, interests, background and more. Using these personas helps you relate to your key buyers and deliver better content and messaging. This practice is known as persona marketing and can be extremely effective in producing results.

A marketing funnel is a process that your potential customers go through to become your existing customers. The buyer journey is outlined from the customer’s initial discovery of your business to their purchase. A marketing funnel is designed to create an automated system that helps facilitate the prospect’s purchasing decision and shows them why your product is the best choice for their needs. As a bonus, a marketing funnel provides measurable checkpoints throughout the customer journey so you can identify any issues quickly.

Lead scoring is the practice of giving each of your marketing leads, or prospective customers, a score based on a set of predetermined factors. You can utilize a variety of factors to help determine the score such as a customer’s professional information or how they have previously engaged with your website and other platforms. Every company will have a different model for scoring their leads. One of the most frequently used techniques to develop your value system is to use data from previous leads to find a baseline. This entire process is part of our B2B services.

Sales enablement materials are the assets your sales team requires to close more deals. These could include pitch decks, one-sheets outlining case studies, social media marketing assistance and more! Your marketing and sales teams strongly rely on each other to achieve success which is why we stress the importance of alignment between the two departments.

Sales enablement materials help to facilitate this relationship and ensure everyone is on the same page.

Without getting into too much technical detail, we can attribute leads to specific marketing campaigns using UTMs and dashboards within your CRM enhanced with Google Analytics. This method provides us with a complete picture of which campaigns are yielding results. There are many attribution models you can choose from. Thankfully, our team is experienced in all of them and can implement the correct attribution scheme to use in conjunction with your b2b digital marketing strategy.